OvalX Rebranding Project
Rebrand of ETX Capital to OvalX, a product under Oval Money umbrella brand
Merging of companies
ETX Capital, a company with professional trading products, merged with Oval Money, a fintech with a product for saving, paying and investing.
Oval became the umbrella brand of the company, and ETX Capital was rebranded to OvalX.
Typography
Product Reskin
We created a small design system for MK purposes. For the product, it was already developed and lacking of a grid and structure. Since we only had time to reskin the product and rebranding timeframe didn’t allow to create a design system for product, I created a style guideline, one for mobile and an extended one for desktop, for dev team that I supported with a handover document. Here below is just a part of mobile style guideline.
Before rebrand
Emails header banners rebranding
Marketplaces
OvalX Connect
Marketplace - OvalX Connect
The UI of the app was not rebranded. I just worked on the visual design for the listing.
